The client
Kärcher is a German family-owned company operating worldwide, known for pressure washers, window and vacuum cleaners, and professional cleaning equipment for industry. They needed ongoing content production to communicate multiple campaigns online, increasing brand recognition and revenue in the Romanian market.
Challenge
Create localized video and visual content for multiple product campaigns, adapting global brand materials for the Romanian market while maintaining Kärcher’s premium positioning and demonstrating product functionality clearly.
Solution
Digital Artisans serves as Kärcher Romania’s ongoing content production partner, delivering explainer videos demonstrating product usage, lifestyle and mood photography for campaigns, virtual tours of showrooms, event activation coverage, translation and adaptation of global materials with voiceover localization, and campaign graphics tailored for Romanian audiences.
Deliverables
- Product explainer and demonstration videos
- Virtual tours for Kärcher showrooms
- Event activation photography and video coverage
- Lifestyle and mood photography for campaigns
- Translation, adaptation, and voiceover for Romanian market
- Campaign graphics and marketing materials
