The client
Kärcher is a German family-owned company operating worldwide, known for pressure washers, window and vacuum cleaners, and professional cleaning equipment for industry. As the official cleaning partner for Summer Well festival, one of Romania’s biggest music festivals, they needed photo and video coverage of their brand activation to communicate multiple campaigns online and increase brand recognition.
Challenge
Document Kärcher’s brand presence and cleaning partnership role at a major music festival over two consecutive years, showcasing both their products in action and brand visibility in a high-traffic festival environment.
Solution
Digital Artisans provided comprehensive photo and video coverage of Kärcher’s brand activation at Summer Well festival in 2022 and 2023. Our team captured the cleaning partner setup, product demonstrations, branded areas, and festival atmosphere, delivering content that highlighted Kärcher’s role in maintaining festival operations while building brand awareness.
Deliverables
- Brand activation photo and video coverage (2 years)
- Festival cleaning operations documentation
- Product display and demonstration photography
- Branded area and partner visibility content
- Social media assets from festival environment
- Marketing materials showcasing festival partnership