The client
Beciul Domnesc, Romania’s 4th largest wine producer with over 70 years of experience, was the exclusive wine partner at Electric Castle 2022, one of Romania’s biggest music festivals. They needed photo and video coverage to showcase their brand activation and build recognition for mature and new wine brands including Sceptrus and Rose Verite.
Challenge
Document Beciul Domnesc’s brand presence at a major music festival environment, capturing both the activation setup and audience engagement while building brand visibility for specific wine products in a dynamic, crowded festival setting.
Solution
Digital Artisans provided comprehensive photo and video coverage of Beciul Domnesc’s brand activation at Electric Castle 2022. Our team documented the wine category partnership, capturing festival atmosphere, product displays, consumer interactions, and branded experiences throughout the multi-day event.
Deliverables
- Brand activation photo and video coverage
- Festival atmosphere and audience engagement documentation
- Product display and branded area photography
- Social media content from festival environment
- Marketing assets showcasing festival partnership
- Event highlights featuring Beciul Domnesc presence