The client
Romania’s 4th largest wine producer, Beciul Domnesc, needed lifestyle and product photography to build brand recognition for their mature and new wine brands (Mirabilis, Machina, Egregio, Rose Verite) across distribution markets.
Challenge :
Create compelling e-commerce and lifestyle imagery for an extensive wine portfolio spanning multiple brand lines, each requiring distinct visual identity while maintaining cohesive brand architecture.
Solution :
Digital Artisans produced a comprehensive lifestyle and product photography campaign optimized for e-commerce platforms and retail marketing. Over 2 months, we photographed 32 products across 6 brand lines, delivering packshots, lifestyle shots, and marketing assets.
Deliverables :
- 180 product photographs (packshot + lifestyle)
- E-commerce optimized images for online retailers
- Marketing assets for social media and print
- Brand-specific lifestyle photography maintaining visual consistency