The client
With a 42% market share, Arctic SA dominates the domestic appliance industry in Romania. As the market leader, they needed to demonstrate product value through engaging video content for both existing and potential customers.
Challenge
Showcase the full range of Arctic appliances’ features and benefits through educational content that helps customers maximize product value while supporting purchase decisions for potential buyers.
Solution
Over six months, Digital Artisans produced more than 90 how-to-use videos shot in our 200 sqm studio. This comprehensive video library covered Arctic’s entire product range, demonstrating features, usage tips, and maintenance guidance to educate customers and build brand confidence.
Deliverables
- 90+ how-to instructional videos for Arctic product range
- Studio-produced demonstration content
- Feature and usage guidance videos
- Product education content for customers
- Digital assets for e-commerce and customer support
- Video library supporting both sales and post-purchase experience