The client
Beko is a Turkish major appliance and consumer electronics brand controlled by Koç Holding (Arçelik). As the fastest-growing brand in the European white goods market over the past six years, Beko needed to address consumers who use social platforms to research brands and products.
Challenge
Create engaging video content optimized for social media platforms where consumers increasingly discover and evaluate home appliances before purchase, requiring quick, compelling product demonstrations that work in social feeds.
Solution
Over two months, Digital Artisans delivered more than 12 product demonstration videos shot in our Cluj-Napoca studio. These videos were specifically designed for social media consumption, showcasing Beko appliances’ features and benefits in formats optimized for platforms like Facebook, Instagram, and YouTube.
Deliverables
- 12+ product demonstration videos for social media
- Studio-produced content optimized for social platforms
- Short-form video content for social media feeds
- Product feature highlights for digital discovery
- Social media assets supporting brand awareness and consideration