The client
Carastelec Sparkling Winery is Romania’s first investment dedicated to producing predominantly sparkling and semi-sparkling wines of the highest caliber. After winning a record number of medals for Carassia sparklings in London (2021), they needed professional photography to increase brand exposure among Romanian and European consumers in the Netherlands, Poland, and Norway.
Challenge
Create compelling product photography that positions Romanian sparkling wine as a premium choice for European markets, building trust and appeal for a relatively unknown category from Romania.
Solution
Digital Artisans produced product photography focusing on creating a distinctive brand image by highlighting the most crucial component: the product itself. Clean, professional imagery showcased the quality, craftsmanship, and modern appeal of Sighișoara’s reimagined enamel dish collection.
Deliverables
- Product photography for Carassia sparkling wine range
- Premium packshot photography for e-commerce and retail
- Photography highlighting award-winning quality and premium positioning