The client
Since 2004, the Morăriţa brand, a subsidiary of Dr. Oetker Romania, has been a player in the frozen pastry market in Romania, offering goods including pie sheets, puff pastry, mini pies, butter croissants, saltines, and strudels with various fillings.
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Objective
Create an influencer-based marketing campaign to increase brand awareness in the social media space, correlated with BTL campaign in store.