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The client

Since 2004, the Morăriţa brand, a subsidiary of Dr. Oetker Romania, has been a player in the frozen pastry market in Romania, offering goods including pie sheets, puff pastry, mini pies, butter croissants, saltines, and strudels with various fillings.


Create an influencer-based marketing campaign to increase brand awareness in the social media space, correlated with BTL campaign in store.

Client:MorăriţaIndustry:FMCGClient type:National BrandSolution:Advertise photography, to sell puff pastry product, by telling the story of all Romania cuisine areasShare