The client
Hikari is a Japanese restaurant located in Radisson Blu Hotel, Cluj-Napoca. As a newly opened authentic Japanese cuisine destination in the city, they needed to boost awareness and attract diners to experience their premium offering.
Challenge
Create compelling content that showcases the authenticity and quality of Japanese cuisine at Radisson Blu Cluj-Napoca, building excitement and awareness for a new restaurant entry in a competitive hospitality market.
Solution
Digital Artisans produced a behind-the-counter video offering an intimate look at the 5-star Japanese restaurant experience. The video captured the craftsmanship of Japanese cuisine preparation, showcasing chefs at work, ingredient quality, and the authentic dining atmosphere to attract food enthusiasts and hotel guests.
Deliverables
- Behind-the-counter restaurant video
- Chef and food preparation footage
- Authentic Japanese cuisine showcase
- Restaurant atmosphere and ambiance content
- Marketing video for hotel and restaurant channels