The client
Julius Meinl Coffee Group operates in over 70 nations with local affiliates and sales partners. Among the top 3 premium coffee brands in more than 40 countries, they supply excellent coffee and tea goods to catering, tourism, and retail sectors across their core markets of Austria, Italy, and Central and Eastern Europe.
Challenge
Create online awareness and brand recognition for Julius Meinl in the digital community, building visibility for a premium coffee brand in competitive Central and Eastern European markets.
Solution
Digital Artisans produced curated mood photography and video content for Julius Meinl’s entire coffee line. The campaign included lifestyle photography showcasing coffee beans, ground coffee, and capsules in premium settings, plus atmospheric video content emphasizing the brand’s heritage and quality positioning.
Deliverables
- Mood photography for complete coffee product line (beans, ground, capsules)
- Lifestyle and atmospheric coffee photography
- Coffee mood video for digital and social media
- Brand content for online community building
- Marketing assets for Central and Eastern European markets