The client
Miele is a global premium home appliances brand operating retail locations worldwide. They needed to transform their retail experience in Romania by enabling easy planning, implementation, and management of merchandising across locations while building consumer confidence in visiting physical stores.
Challenge
Create an immersive digital solution that allows customers to explore Miele showrooms remotely, helping them plan their store visits and understand product displays before arriving, while providing the retail team with a tool to manage merchandising consistency across multiple locations.
Solution
Digital Artisans produced 360-degree virtual tours for all major Miele retail locations across Romania. These interactive tours enable customers to virtually explore showrooms, view product displays, and familiarize themselves with store layouts from anywhere, increasing purchase confidence and foot traffic. Twitter-new
Deliverables
- 360-degree virtual tours for Miele flagship stores in Romania
- Interactive navigation for showroom exploration
- Remote store experience for customer pre-visit planning
- Digital asset for retail team merchandising management