The client
Sighișoara is a 100% Romanian company with 40 years of heritage as the Enameled Vessel Factory, known for producing high-quality “heavy vessels.” Reopened in 2020 with a fresh approach, new product lines of kitchenware and cooking tools, they needed to increase consumer awareness of their reimagined quality products following research and fresh investments.
Challenge
Build brand awareness for a heritage Romanian manufacturer entering a new chapter, positioning their enamel dishes and kitchenware as quality products for modern consumers while honoring 40 years of craftsmanship legacy.
Solution
Digital Artisans produced product photography focusing on creating a distinctive brand image by highlighting the most crucial component: the product itself. Clean, professional imagery showcased the quality, craftsmanship, and modern appeal of Sighișoara’s reimagined enamel dish collection.
Deliverables
- Product photography for new kitchenware and cooking tools line
- E-commerce and retail marketing assets
- Photography supporting the brand’s fresh positioning in the Romanian market