The client
URSUS Breweries (Asahi Europe) operates Romania’s iconic beer brands including URSUS, Azuga, and Bârlogul. They needed comprehensive content production for social media campaigns, brewery promotion, and festival activation to strengthen brand presence across multiple channels and touchpoints.
Challenge
Create engaging content across multiple beer brands while showcasing the historic URSUS brewery in Cluj-Napoca, requiring coordination of factory tours, social media content, and live festival activation coverage—all maintaining distinct brand identities within the portfolio.
Solution
Digital Artisans delivered an integrated campaign for URSUS Breweries including social media photo and video content for URSUS, Azuga, and Bârlogul brands, a comprehensive factory tour video showcasing the Cluj-Napoca brewery operations, and live activation coverage at Untold Festival Cluj. The multi-brand approach supported both heritage storytelling and contemporary festival presence.
Deliverables
- Social media photo and video content for three beer brands (URSUS, Azuga, Bârlogul)
- Factory tour video showcasing Cluj-Napoca brewery
- Behind-the-scenes brewery operations footage
- Untold Festival brand activation coverage
- Festival photography and videography
- Multi-channel digital marketing assets
- Brand heritage and production storytelling content