The client
Paprezzo is a made-to-measure shoe studio in Cluj-Napoca, Romania, where qualitative shoes are crafted to order. As a new brand entering the market, they needed to build brand awareness among fashion-forward men for their custom footwear service.
Challenge
Launch a new made-to-measure shoe brand in the Romanian market, establishing credibility and appeal for a premium custom footwear service targeting discerning male customers who value quality and personalized craftsmanship.
Solution
Digital Artisans created an integrated brand launch campaign combining website development, video content, and professional photography. This multi-channel approach showcased Paprezzo’s craftsmanship, customization process, and product quality across digital touchpoints.
Deliverables
- Website design and development for brand launch
- Brand video showcasing the made-to-measure process
- Product photography for custom shoe collection
- Marketing assets for digital brand awareness campaign
- Content highlighting craftsmanship and customization
