You’re here because you understand the value of video marketing. Brands can no longer rely just on written content and visuals to engage customers who are bombarded with livestreaming, interactive 360 videos, augmented reality, and other forms of media.
Begin with Your Video Objectives
Outlining your film’s goals is the first stage in developing your video strategy. Ideally, you should make a video for each level of the marketing funnel. However, you must first pick which step is the most crucial to target.
Awareness: At this level, your videos should captivate users and promote your business to a new audience.
Consideration: The audience is now thinking about how he or she will address the situation. They’re doing research, asking for recommendations, reading product reviews, and looking for cost-effective solutions.
Decision: The solution is almost there, and you want to stay on top of things. Provide proof of client happiness to your prospect and demonstrate why your service or product should be picked above the competition.
Determine your target audience
The key is to create a buyer persona. If you already have one, that’s fantastic! When a corporation is developing its product or service offerings, it will normally create a buyer’s persona (or several). Folks who want to buy your product are probably the same people you want to target with your video. You’ll know exactly who your target audience is once you’ve created your buyer’s persona. To complete your audience approach, make sure you know the following:
Your buyer’s persona will be who your product or service is for.
The goal of your video will determine where it falls inside the marketing funnel.
Where your target audience congregates will influence how you distribute your video.
Decide the Story You Want to Tell
Choosing the story you want your video to tell may be both the most enjoyable and the most difficult phase. Outline the four aspects listed below, which will serve as the basic foundation for your story.
Protagonist with a goal – This individual should fit your target demographic.
Conflict – This is your customer’s source of misery.
This is how you will introduce your product or service.
Resolution – How does your product or service solve the problem?
These elements of your story should take the viewer on a journey — one that should align with your brand mission. As you write your story, consider what emotions you want it to evoke in the reader. Do you wish for them to laugh? Should your video make them feel motivated or happy? Consider what emotion you want your audience to feel when you compose your script. Everything from the objects and location to the colors and clothing will communicate this, so consider each aspect carefully!
Strictly stick to your schedule.
You should have a timeline to follow as you plan your complete production, from creative ideation to actual video release. You should have several – an overall timeline, a manufacturing timeline, a distribution schedule, and so on. Your timeline serves as a guidepost, reminding you of how far you’ve come and how much work remains.
Maintain a Realistic Budget
Everything revolves around money! Yes, strategic and creative planning are necessary, but let’s be honest. It will be tough to achieve exactly what you want without an appropriate budget. Plan for the money and resources you have available. Plan out what you’ll create or shoot in-house vs what you’ll outsource to a production company. Plan what you can afford to splurge on and what you should avoid.